Yes… Network Marketers need personal branding too!
I’ve been in the MLM industry for about 7 years now… That doesn’t include the fact that I was practically raised in the industry because my father was a distributor.
Anybody who works as a network marketer knows that the key to success is building trust.
I mean seriously…
If people in your network, whether they’re friends or family members, don’t trust you, they won’t do business with you.
You probably found that out when you tried to recruit your friends and fam. Right?
Trust needs to be earned, but guess what?…
You can actually help it along by creating a personal brand for your business. Just as companies create brands to help people recognize and trust them, network marketers like you can do the exact same thing.
Diving Deeper Into Why You Need Personal Branding…
As a network marketer, your income relies on other people believing what you say. If they don’t, you won’t be able to recruit anyone new for your biz op and you’ll end up being just another struggling MLM’er not making enough “mullah” to save your life!.
You might have the greatest product in the world, but if all you talk about is the product, people are going to tune you out real fast.You need to give them a reason to believe in YOU as the business, not the product or company.
And you’re the only one who can sell them on that.
A strong and credible personal brand helps establish you as an authority.
See, it doesn’t matter what you’re selling. If people like the product, they might buy once or twice if you’re lucky, but buying product alone is not going to earn you much profit. In other words, creating a business marketing your product alone is not going to get you very far.
On the other hand, if people like YOU, they might want to BE like you – and that includes being a part of your business… and your products.
You feel me so far??
So What Should Your Personal Branding Be…
What qualities and characteristics will help you connect with people, build trust, and – ultimately – convince them to join your network?
Here are a few things to think on.
1. Your brand should be relevant to your target audience. For example, if you’re an Avon representative then you should focus your branding towards women. Who are the women in your audience and what do they need?
2. Your brand should be based on who YOU are, but it also has to be well thought out. In other words, it’s not simply about being yourself. If you want to create a personal brand, you have to merge your personality with your business and come up with a brand that’s appealing.
3. You’ll have to remember that your personal brand is always on display. If you have personal social media accounts that you use for networking, you’ll have to monitor yourself – be very careful what you post on your page and make sure it’s consistant with your brand voice.
Let’s Talk About How To Develop A Personal Brand
As you work on branding yourself, keep in mind that consistency is arguably the most important part of branding. If people see you as a certain type of person, it will be jarring to them if you do something that’s inconsistent with the brand you’ve created. For example, if you’re not one for using explicit words in your marketing content and all of sudden you start cussing in your videos, people might get cofused. If you use explicit words in real life, that’s cool, just be you from day one, don’t change it up.
Make Yourself Valuable!
The first thing you want to do is make yourself valuable to the people in your target audience. If you’re selling a pet care product, then it’s important for people to see you as an expert on pet care.
That’s just one example, but here are some things you can do to make yourself valuable:
1. Educate yourself by reading about topics relevant to your industry, investing in courses, or teaching yourself valuable skills.
2. Determine which information and topics are most likely to be helpful to your target audience and then educate them about what you’ve learned.
3. Share information from other people that your audience might find interesting or relevant.
What does all of this do?
First and foremost it turns you into an authority. When you educate and share your opinions on relevant topics, you are also building your brand and demonstrating your worth.
People are looking for help, they’re not going to listen to someone who is clueless! You have to constantly be educating yourself.
Know Your Audience
Personal branding is about you, but it’s also about your target audience.
Who are your targets and what do they want?
You might have two target audiences. The first are people who might buy your products but not have any interest in joining your network. The second are people who might be interested in joining your network but not the product.
Ideally, your personal branding should appeal to both.
When you provide information about relevant topics, you show people interested in your products that you know your stuff – and makes it more likely that they’ll believe you when you tell them your products are great.
More importantly, when you show that you’re an authority, you demonstrate the benefit of doing what you do. You’re respected and that means, by extension, that anybody who does what you do can be respected, too.
The keys to personal branding are consistency, value, and audience. Once you figure out what your target audience needs and wants, you can build your personal branding message around it – and turn your business into a major success.
Wanna dive even deeper? It’s free… =P
CLICK HERE to get my 3 step blueprint to creating a brand that will give you respect, credibilty and…RAVING FANS!
Talk Soon =)
P.S: If Your Upline is M.I.A and And You're Tired Of Chasing Friends and Family, YOU’RE NOT ALONE Help Is Here. Lean How to Attract More Leads Then You Know What To Do With. (Unless You Feel You’ve Got That Covered) 😉
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