The Difference Between a Blog vs a Website

So I’m discovering that some people still don’t see the importance in having a blog and still don’t understand the difference between a blog vs a website. To be honest, I didn’t realize that this debate was still going on. I was under the impression that when you look at some of the big companies out there like IBM, McDonald’s, Nike, and Chevron, just to name a few, having a blog AND a website was a no brainer. But apparently there are newbie biz owners out there who have not caught on yet.

So what is the difference between a blog vs website?

I get questions about having a blog vs. a website all the time. They ask; exactly what is the purpose of a blog? Why do I need a blog when I have a website? Do I use it to share my random thoughts and opinions about different subjects? Or is there actually a method to the madness?

Let’s take a moment and see if I can shed some light on the subject… 

Blog Vs Website: A Brief History

Coined in 1997 by Jorn Barger, the word “Blog” originates from the combination of the phrase, “Web Log”. The overall structure of a Blog resembles that of a regularly updated journal or diary that is posted on the Internet by the writer.

Now, I remember hearing about Blogs growing up in the 90’s, but back then it seemed the topics mainly consisted of political banter or some kind of breaking news report that you would not necessary hear about from mainstream media.

I wasn’t impressed…lol

Today, you have a multitude of bloggers and topics ranging from the rants of a disgruntled customer or employee, all the way to the fashion advice from the super cool “fashionista”. Also, with the growing popularity and success of online marketing, the blog site has become a “must have” tool of the trade.

Why?

Because of the ridiculous amounts of people you can actively reach blogging on the net from all over the globe. I just had visitors from Brazil on my site! Crazy!! =)

 

A Blog vs Website Examined

A blog is basically a free or hosted website that is formatted in a specific way that is distinctive from the traditional website. Unlike a web site, blogs utilizes both Pages and Posts. Pages are normally static in nature and are used to provide basic information on a particular subject, which usually never changes.

An example of a page would be a Home page, Contact Me page or an About Me page.

A Post on the other hand, sometimes used as a Home Page or as a separate page within your site, is one of the main elements that differentiate a blog from a website.

It is made up of the ongoing and updated articles from you the blogger, and also provides a section for the reader to comment and have a rapport with you. The main purpose of having a blog is to develop a relationship with your readers and if you have a business, it gives you the ability to build a list of potential co- star clientele; people who like what you have to offer and ultimately buy from you.

The topic of these articles is determined by the type of blog site you have. In other words, subject matter is usually directed to a specific demographic or niche depending on your intentions and/or products you are marketing.

If you sell shoes, you can talk about the types of popular shoes on the market, or how to choose the perfect shoe for a particular event. Your job is to find out what your co-star clientele wants in terms of shoes and provide the answer to their problem in your blog.

Having just a website is considered passive marketing. It’s really more a kin to an online brochure with or without a shopping cart. Nothing wrong with this model, it’s just harder to reach your audience using a website alone. Which means, you have to work 10 times harder to drive traffic to your website which means it’s 10x harder to make sales. Your website is one of gazillions out there; you have to connect with your buyer if you want them to buy.

In Essence, a blog is a more personal and intimate look at YOU and your brand; whereas a traditional website focuses mainly on your business, product or organization. If making money online through your products or services is a goal for you, then in order to be competitive these days, you will need to develop a dynamic online presence that separates you from your competition.

People like to do business with someone they know, like, and trust. Incorporating a blog that showcases YOU the individual, gives people the opportunity to get to know who you are and provides a platform for branding yourself as well as your products

 

Blog Vs Website Defined A bit More…

A Personal Blog is for those individuals who just enjoy writing or story telling,( Student Blogs are good examples) or feel they have something important to share with others but are not trying to sell anything. If this is you, you should go with a free hosted site like WordPress.com where you can be up and running and ready to start blogging in no time flat!

If you are a small business owner, coach or online marketer, then a Marketing Blog is for you. This kind of platform acts as your hub for everything else that you are doing in your business. This is your headquarters, of sorts.

It is basically a perfect combination of a passive website and active blog.

It gives you the ability to leverage the Internet in order to promote your business more efficiently and economically. It affords you the capability of attracting potential clients and customers, as well as the opportunity to share something valuable of yourself to your niche, thus creating lasting relationships. If you don’t have a product of your own to promote don’t be afraid to take advantage of affiliate marketing.

If you think a Marketing Blog is for you….

…then you will want to invest some time and money into a self hosted blog format like WordPress.org which allows for both a blog and website in one. You don’t want to go with free here like wordpress.com. WordPress.org is extremely user-friendly and can be set up quickly getting your business off the ground in record time. It’s also yours, meaning you own it and like real estate, you can sell it. It means that you can do whatever you want with it. If you’re a business owner, you never want to use a free option because you won’t be free to do what you will.

Understand that investing in a blog does take a bit of time and effort on your part. Once set up, your blog must be updated regularly to keep your readers engaged and coming back for more.

But, it is well worth the effort!

‘Til Next time…..

April

 

 

P.S: If Your Upline is M.I.A and And You're Tired Of Chasing Friends and Family, YOU’RE NOT ALONE Help Is Here. Lean How to Attract More Leads Then You Know What To Do With. (Unless You Feel You’ve Got That Covered) 😉

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April Ray

April Ray

CEO/ Founder

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