I love seeing my Younique girls doing their thing online! They are passionate about their products and not afraid to market the Younique line… That being said, being a brand designer and digital marketer myself, I’ve seen a lot of things that these awesome ladies could improve on when it comes to marketing their business on the net.
If you are an independent distributor for Younique and your’e looking to create a business that affords you the freedom and the life you’ve always wanted, you must set out to create authority in this particular direct sales niche. If you want more people to follow you and buy loads of awesome Younique 3d fiber mascara, you need to set yourself apart from all the other Younique consultants.
Not only that, there are some skills you must develop in order to build a successful team that can duplicate the success that you have. So how do you do all of this? The first and most important thing you must do to having a thriving Younique business is to stop promoting Younique and starting Branding YOU!
How am I going to sell my products if I don’t promote Younique??! Ok, here it comes, hold on…
See, I’ve noticed hordes of new Younique distributors pop up just in the last year. The products in the Younique line are really gaining popularity and that’s awesome! You want to have a highly sought after product. However, this means more competition coming your way. It’s not too difficult to find a sales rep in your industry. If your customers already know you (your warm market), then youre golden; they will most likely pick you to purchase products from.
On the flip side, if you are promoting your products online, hoping to find a larger pool of prospects other than your friends and family, to buy your awesome Younique makeup, you are going to have to find a way to stand out from the crowded Younique market. How do you make this happen? You do this by Branding YOU as the authority in your biz and being the only choice for your target market.
DO: Be The Bodacious Beauty Expert for example, who speaks, blogs, and posts about all things beauty.
DON’T: Be the spankin’ new distributor for Younique who needs to sell some products… fast! Branding is the key to just making a little bit of money here and there, to creating a bomb 6 figure business in the long run. So how and where do you brand you as the queen bee in your biz? To keep it simple, I will give 3 very effective ways to step up and stand out from all those other amazing Younique distributors.
Create Your Own Website
Stop sending your prospects to the Younique company website. Remember, a gazillion other marketers are sending people that same website and it really makes your job harder. The first thing it does is make you look like an amateur. If you haven’t heard this before, you’re gonna hear it come out of my mouth all the time: People do business from people that they know, like and trust. Just sending your prospect to a replicated website says that you don’t own your business and therefore you can’t create a relationship.
The fix- Create your own hosted website that features you as the expert. Have profession pictures of yourself and create a unique design that you love and that will also attract your ideal clients.
Create content that solves the problems of your audience ( part of branding is finding your target market) in your industry. And lastly, build your list. There is power and sales in the list. When you’ve built up a responsive list, you will be able to market whatever you want to them. When you’re online, it’s all about building a relationship first, and go for the sale later.
It may seem like every woman on the planet will want to get their hands on the Younique products, but this is not the case. You don’t want to market to everyone. You need to get really specific and niche down to find your ideal audience.
Directing your marketing to young mothers who feel run down after having their first baby and want to look and feel better, is an example of niching down. You would tag yourself as the only solution for that problem and all of your content would be directed to helping that niche.
Use Attraction Marketing Strategies
What is attraction marketing? It’s simply the art of having people chase you instead of you chasing them. Where does attraction marketing take place? It happens through every thing you do online:
Your website attracts. Your blog posts attracts Your social media content attracts
Without you ever having to ask for a sale, when you effectively use attraction marketing strategies to market your Younique business, you will have people coming to ask you how they can get a hold of or be apart of your products and your team. It all starts with BRANDING YOU and not the Younique business opportunity or products itself.
Learn how you can sponsor loads of Younique Presenters in your business and sell more of those awesome products using a simple yet powerful system used by many rock stars in the industry!
And… as a bonus, you’ll receive a free facebook marketing cheat sheet! ‘Cuz you know you like marketing on facebook gurl!, 😉 Enjoy!
Til Next Time… April
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