Facebook Marketing Ideas to Skyrocket Your Leads and Sales

If you’re looking for some Facebook marketing ideas to increase your leads, sales and grow your list, you’ve come to the right place!

Although I have a love-hate relationship with Facebook, I know it’s the Kingpin of all the social media platforms right now which is why I’m still on it.

Check out these stats…

 

Facebook is the largest social media networking platform today! It’s used by virtually everyone in every demographic. It has 1.6 billion monthly active users and although it’s used by people of all ages, the primary age group is 25 to 45. The breakdown is about 60% female and 40% male. Over 50 million small and medium businesses use Facebook to engage with their customers.

 

So there’s definitely no shortage of people to talk to. If you live in a small town and are complaining that you have no one to talk to about your business, get on Facebook!

 

Facebook is great for building brand loyalty and reputation. It allows you to create a personal profile page as well as a page for your business. It offers advertising to help you expand your audience base (we’ll talk about ads later in this article). You can interact with your audience, and there are really cool back-end analytics tools so you can see who’s doing what when it comes to your posts.

 

There are smorgasbord of opportunities on Facebook for sharing content, telling your story, and communicating with your target audience.

 

The site is constantly adding new features, especially for business, and its ads network is second to none! So how do you start building your business effectively online?

 

Well it all starts increasing your Facebook following!

 

Okay, let’s get those facebook marketing ideas flowing!

Facebook Marketing Ideas- Get Facebook Followers Fast!

 

Advertising is all about reaching your target audience to get Facebook followers fast!  Successful marketing uses the words, images, and platforms that will reach the most members of that audience successfully. Facebook is a great tool, because, like I said earlier, nearly everyone (except my mom) LOL!  Is on Facebook these days and Facebook ads can quickly reach extraordinary numbers of people.

 

Face book Marketing Ideas- Finding your target audience

 

Who Exactly Is Your Target Audience?

One of the first things I focus on when working with a client is helping them to discover their target market. This step alone can make or break your business. You want to make sure you understand who you are trying to reach in order to increase your Facebook followers. Facebook is a great advertising medium because it enables advertisers to narrow down to a specific group of people, and it is crazy effective when targeting these narrow groups.

 

Think about it…

 

If you are trying to reach a very broad audience, there are just as many other brands you have to compete with for the same audience, who probably have a similar message. Tightening up your audience allows you to move from a general, broad message to a specific and relevant one.

 

Narrowing your marketing playing field builds loyal, repeat customers because you can speak to them and their needs specially.

 

So how can you narrow things down in your favor using Facebook ads…?

 

Demographics, Geography, and Hobbies

Facebook’s business tools page describes a few ways brands can target their ads specifically and easily in the “Audience Insights tool” you use when you make your first ad. By using this tool, you can choose specific audiences who will see the ad based on gender, age, education, and other demographic stats

 

simply by typing in or choosing groups from the drop-down menu. You can use location targeting to hone in on or exclude certain cities, regions, or zip codes from seeing your ad.

 

That’s powerful!

 

You can also use keywords in the interests section to target people who have liked certain Facebook pages for hobbies or interests related to your product. The meter next to the “audiences” section projects, based on the keywords and demographics you’ve selected, how many potential viewers your ad can reach under the parameters you’ve defined.

 

Try to keep an eye on this bar and try to reach as many people as you can who fit your target audience.

 

Before I started educating myself on Facebook advertising, I would see this area, which was always showing that I was too broad in my selections, but I had no idea! Had I known, my first few Facebook ads would have brought me so much more followers and profit!

 

There are also categories you can select for particular browsing behaviors you want to target. 

 

That’s friggin’ amazing!! Right?!

 

This captures people’s search and browsing habits both on and off Facebook in many cases (from third-party data collectors), so you can choose certain things people might search for which could indicate they may have interest in or use for your product or biz op.

 

As an introvert who hated offline marketing, this ability to actually custom pick people I want to work with or market to was the best thing since sliced bread!

 

Seriously! Lol!

 

Facebook also references techniques for Facebook ad targeting that are even more specific. You can create custom audiences using people you choose to upload from your email/contact list, or people who have visited your website, using Pixels!

 

I talk about Pixels later in this post!

 

By monitoring trends between your chosen ad targets and your website traffic, you can adjust your target audience to be more effective and re-target your ads using the Facebook ad create tool.

 

Getting Facebook followers fast is an understatement when it comes to ads! Don’t Pass This Up!

 

Let’s Go Deeper Into Why You Should Be Using A Facebook Advertising Strategy

 

Face book Marketing Ideas-The Benefits of Paid Facebook Advertising

Paid Facebook advertising is where the serious players are and is where you should go if you have a budget for advertising. The cool thing about Facebook Ads is that they are extremely cheap compared to Google Ads and other online ad platforms. And they are a lot more flexible. You can place ads in strategic places.

 

Ads that pop up on the side or the ones that appears in the news feed or now the special mobile ad placement.

 

So let’s talk about some more reasons why you should be using a Facebook advertising strategy to grow your business

 

Facebook Advertising Strategy Reason # 1 – Pay For What You Want.

 

If you are just starting a new business opportunity and you don’t have the deep pockets of Starbucks or Coca Cola, you can buy as little or as much traffic as you want. Test out one of your more popular products or opportunity/sales page to see if you can make some money, Facebook advertising is a great way to get your feet wet.

 

You can buy some ads for as little as 5 bucks a day. You can track your Facebook advertising to see how it performs, and then make a decision to either change your offer slightly or try something else.

 

Facebook Advertising Strategy Reason # 2- Get In Your Customer’s Head.

 

When a user is scrolling through their Facebook page, they are in a state of high concentration (although you might not believe it, Lol!).

This is something of an addiction for a lot of people (like my husband for one!) and they are in a sort of trance, similar to watching television. When your ideal customer is in an altered state like this, it is the perfect time to pitch your message to them through your Facebook ad.

 

They will be online for a while and often don’t set a time limit for Facebook. You can use Facebook advertising tactics to see what your customer likes and set your campaigns accordingly.

 

Facebook Advertising Strategy Reason # 3- Make Instant Business Decisions.

 

If you are planning on using SEO or organic Facebook methods, it can be months before you have any data or traffic to make decisions from, let alone actually make any money. Which is way Using paid Facebook advertising gives you the ability to buy some targeted traffic who are already hot prospects, send them to your offer and see what happens.

 

In 20 minutes you could already have sent 100 people to your offer, have the data and either change your offer, move on, or if you are making money, scale it up and bank some serious profits.

 

Many people are afraid of paid advertising because it seems like wasting money. This is a narrow understanding of the process of investing in your business and is not true in the marketing world.

 

Every single thing you do toward your business costs you your time or your money. If you are out there writing articles, blog commenting and group posting, etc., you are spending your valuable time.

 

If your time is worth say $25 per hour, you could have worked for one hour and then spent that $25 of Facebook ad traffic to your offer and have some instant feedback instead of waiting months to see if an offer converts.

Just sayin’. =)

 

Facebook Marketing Ideas- How to Build Your Email List From Scratch Using Facebook

 

I’ve been taking some amazing training and learning as much as I can to master this strategy. Some people are jumping off the Facebook ship because you have to pay -to -play now if you really want to get exposure. I have no problem with this since, it’s really affordable and while using organic marketing is free, it can be a slow and tedious process.

 

Seriously, this is the Love part of my “love –hate” relationship! Lol!

(I won’t get in to the hate part! I’ll save that for another post. =D)

…If I have to throw money at Facebook to build my Facebook following faster, than I’m all for it!

The upshots are worth the investment.

 

Plus, I can see my results in real-time and immediately track and tweak them if they are producing the kind of results I’m going for.

 

Facebook Advertising is a truly revolutionary medium for home business owners in this digital age.

 

Facebook marketing ads can reach an unprecedented number of potential customers, and more importantly, businesses can target very specific audiences, enabling them to narrow their message and get more response from the people they want to reach!

 

Having an email list is a great way for businesses to reach customers who they already know have interest in their brand and build a trusting and communicative relationship about your company, its activity, and new products, services or biz ops.

 

Facebook marketing is a super fab way to find ideal customers and direct them towards joining your list.

 

Face book Marketing Ideas-Third Party Email Marketing Services

 

There are many widely-used services such as Aweber and Mailchimp which allow you to create an account to manage your email list easily and quickly. You can add a simple URL link directly to your Facebook business page.

That link will direct the reader right to a squeeze page with the opt-in form for your email list.  Offering a free lead magnet in the link is usually a pretty effective way to get people to want to sign up.

 

Face book Marketing Ideas- Optimizing Your URL On Your Facebook Business Page

 

While some network marketers or direct sellers will think to use the links on their Facebook page to direct people to their company’s replicated website, it is much more effective to create a landing page for this link right to your opt-in form for your subscription list, then direct to your company’s page afterwards.

 

Not only will this get you more email subscribers, it will also give you the opportunity to get your offer/biz op in front of your prospects on a regular basis through your auto-responder series.

 

Again, it’s especially helpful to include some sort of free offer like a PDF download, e-book, free audio or even your companies recruiting video, as long as it provides value, in your headline message, as more people will be enticed to join the list if there is some incentive for giving out their information.

 

No one wants to give out their email to potential spammers whose only offer is a business opportunity on your YouTube channel

 

[tweetshare tweet=”Remember, the name of the game is VALUE. You should be providing valuable and useful information to your prospects at all times.” username=”@AprilLRay”]

 

Face book Marketing Ideas- Link to Email List Through Profile and Cover Photos

 

Did you know you can essentially create a DIY Facebook ad at no cost using your business homepage’s cover or profile photos? All you have to do is choose an interesting photo people will want to click on to see more of, like a well-composed, complex but not cluttered shot of some products or just a cool photo of yourself.

 

Then, in the description box for the photo, include a fun fact, promise of some free stuff, or a call to action and the link to your email subscription page. It helps to switch up these photos often so that more people will be intrigued enough to click on the image, just like in a traditional Facebook ad.

 

Use discretion on this tactic as you don’t want to come off too “salesy” and upset the Facebook gods! =)

 

And last but not least of the awesome Facebook marketing ideas…

 

Facebook Marketing Ideas- How Using A Facebook Pixel Can Increase Sales

 

Facebook Pixel… What is it and how does it work?

In digital marketing, a Facebook pixel is a method of JavaScript coding your website, landing or sales pages in order to track the behavior of people on that site; the frequency people open your ads or emails, and other similar behaviors. It is essentially a transparent image overlaid over your site page used to track customer behavior and how and how long they are navigating through your site pages.

 

I know, this sounds “techy”, but don’t worry its super simple.

 

The bit of code places a cookie in the visitor’s browser then follows their browser activity to replace the ad later on in their web activity, ensuring that the ad is seen by those who have visited your site (a method known as retargeting).

 

So ideally, the ad would recapture the viewer’s interest, direct them back to your site and ultimately lead to conversion (the performance of the desired behavior by the visitor or customer, for example purchasing a product or joining an email list).

 

This makes it so the people most likely to buy your product or join your business see the ad more than those who have not displayed interest. The Facebook pixel is invisible to site visitors, and doesn’t affect the functionality or speed or the website, as it is a very small bit of code.

 

Think Amazon!

 

When you’ve visited an amazon site and looked at certain products and then leave, you suddenly see those products you viewed all over the net! Yes! You have the power of Amazon with a Facebook pixel!

 

How do I add a Facebook pixel to my WordPress Blog?

If you have your own blog you can totally take advantage of the Facebook pixel! You’ll be able to not only track and report conversions, which helps you to understand how people behave on your site but when you decide to run an ad, you will be able to target those people that hit your blog.

 

So genius!

 

Has of the writing of this post, Facebook pixels can be created using The Ads Manager under the Tools menu.  Simply click “Pixels,” “Facebook Pixel,” then “Create a Pixel.” There are different options for controlling tracking for standard events or custom conversions as well.

 

To check if the pixel is working, look for activity in the graph under the Facebook Pixel page. Use the Facebook Pixel Helper if you do not see any activity after some time.

 

Setting up pixels from Facebook is extremely simple, even for those with little computer expertise, and can give you extremely helpful feedback about your customer base and activity.

Keep in mind that you can only have one pixel per Facebook ad account, but there are many different options to change which conversion types you want to track.

If you use a third party tracker, you can ask the developer if you have the ability to customize the code, then copy and paste the pixel between the <head> and </head> tags in the page.

Or even better, you can use this handy dandy WordPress plugin

So we have finally come to the end of super cool Facebook Marketing Ideas to Skyrocket Your Leads and Sales! I know it was a lot but I have some free training you can watch for those of you who are more visual! =D

Click here to watch

P.S  If you're feeling stuck in your business even after you did everything your upline told you to do... Take a minute to Check out my 3 Step Marketing Blueprint to learn how to start marketing your business without feeling like a pushy salesman. CLICK HERE TO WATCH

 

"As an introvert entrepreneur I don't particularly enjoy chasing strangers online, networking events, talking about myself on social media or anything else you can think of that involves selling! But, because I learned how to market online the right way, I don't have to do those things."

 

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