Why Introverts Are Better at Business Than Extroverts!

Yup, it’s an introverts vs extroverts blog post! Lol!

Extroverts get a lot of attention.

Maybe that’s understandable…

They tend to demand attention – and sometimes to the point where it can feel like they’ve sucked all the energy out of a room or out of you if you’re like me and you’re married to one! 😉

No, that’s not a shot at extroverts, just a statement of fact.

And because the people who are outward focused tend to attract focus, it can be all too easy to overlook the people who are introverted.

And yet – there’s plenty of evidence to show that introverts may be better at business than extroverts.

Don’t believe me? I get it!

You might feel overlooked and undervalued if you’re an introvert. But I think of introversion as a superpower – and here’s why.

Introverts Are Highly Focused

Success in business is usually due to a combination of hard work and manifestation skills often misinterpreted as luck.

Luck is not something you can control unless you are conscious enough to know that there is no such thing as luck and it’s all about attraction, but I digress, that’s a different conversation! Lol!

Regardless, introverts have a leg up on extroverts when it comes to focus.

Introverts tend to focus intently on what they want to do. They’re less likely to be distracted than extroverts and as a result, they’re better suited to putting their heads down and working hard until they’ve accomplished their goals.

In other words, the introvert entrepreneur is more likely to stick to their guns and see a project through to completion than an extrovert.

The internal focus they have, which is fed by taking time to be alone and reflect on what’s happening, helps them keep their eyes on the prize.

Introverts Are Good at Reading Group Behavior

Another key trait of introverts is that they’re observers. And, it turns out that observing the ways that people perform in groups can make them better leaders than extroverts who are less observant.

Every company, large and small, requires people to work together.

A recent Yale study found that people who self-identified as introverts were more likely to correctly predict group behavior than extroverts.

One of the researchers on the study, Anton Gollwitzer, said that the study’s respondents, who did not have formal training in social psychology, nevertheless showed skills comparable to someone who had spent years studying group psychology.

In fact, introverts were better suited than extroverts to understand the way group behavior influenced both individual performance and individual responsibility – and it’s easy to see how that would translate to a business setting.

Introverts Are Flexible Thinkers

The commonly-held perception that extroverts are good leaders is backwards – and research is now showing that in many situations, introverts are more likely to be able to adapt to difficult and changing environments than extroverts.

It makes sense. Extroverts might seem to be more outwardly focused but in some cases, their need for external validation can make it difficult to see beyond the end of their own noses.

By contrast, introverts tend to sit back and observe – and they don’t rely on anybody else to tell them what to do.

That combination of traits means that in turbulent time’s introverts can take a step back and look at a situation objectively – and without getting caught up in the kind of minute details that could derail their thinking.

Introverts Are Collaborative

The misconception that introverts don’t care about or value other people is a common one and it’s frustrating to feel that those of us who are introverted need to correct it. The truth is that the introvert’s ability to sit back and observe – and to take other people’s opinions into consideration – is a business superpower.

Some of the most successful businesses of all time are businesses run by introverts.

Introvert leaders understand that there’s strength in numbers – and that not every idea must originate with them to be worthwhile.

That means that they’re willing to listen to ideas, complaints, and suggestions without getting caught up in an ego-centric vision of the world. And true collaboration is far more likely to lead to success than the “lone wolf” approach.

Introverts Are Ethical

The problem with putting too much emphasis on what other people think of you is that it can be surprisingly easy to bend the rules and cut corners as a result. If even the thought of a negative opinion or bad review can sink your ego, it’s a frightening thing to admit that you’re wrong or that you’ve made a mistake.

But guess what?

 Introverts are famous for not needing external validation to feel good about themselves. We hold ourselves to a high personal standard and understand that we can’t blame others when we fall short of our internal expectations.

That translates to a high level of accountability and a strong ethical code. An introvert isn’t likely to cast blame elsewhere when something goes wrong. Likewise, they aren’t likely to bend the rules because they know they’ll need to answer to themselves at the end of the day.

In other words, introvert leaders tend to be ethical leaders. Their strong sense of morality means that they take a “the buck stops here” attitude toward responsibility – and that’s something that can go a long way in business.

Introverts Are Better CEOs

A 2016 study compared the financial results of companies with introverted CEOs and companies with extroverted CEOs. Since extroverts tend to be the kind of people who get featured on magazine covers and television news, it’s not surprising that people tend to assume that they’re good business leaders.

The results of the study might be surprising in our extrovert-oriented world – but they’re not surprising to people who understand what it means to be an introvert.

Because introverts tend to be focused, non-impulsive, and careful, they may be better able to steer a company through difficult times and toward a successful future.

Does any of this mean that all extroverts are bad leaders or that all introverts are good ones?

Of course not. But it does mean that the public perception of extroversion as a hallmark of effective leadership and entrepreneurship is a deeply flawed one.

Being an introvert can help you be wildly successful in business, both as an employee and as an entrepreneurial leader.

Now give yourself a pat on the back for your AWESOMNESS! 

‘Til Next Time…

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"As an introvert entrepreneur I don't particularly enjoy chasing strangers online, networking events, talking about myself on social media or anything else you can think of that involves selling! But, because I learned how to market online the right way, I don't have to do those things."

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