How to be successful selling Younique
I love seeing my Younique presenter girls doing their thing online! They are passionate about their products and not afraid to market the Younique line…
That being said, being a brand designer and digital marketer myself, I’ve seen a lot of things that these awesome ladies could improve on when it comes to marketing their business on the net.
If you are an independent Presenter for Younique and you’re looking to create a business that affords you the freedom and the life you’ve always wanted, you must set out to create authority in this particular direct sales niche.
If you want more people to follow you and buy loads of awesome Younique 3d fiber mascara, (I know…They changed the formula…but still…) you need to set yourself apart from all the other Younique presenters.
Not only that, there are some business building skills you must develop in order to build a successful team that can duplicate the success that you have.
So how do you do all of this?
Well, before we dive into the good stuff…
I want to make it perfectly clear that I am in no way affiliated with Younique.
I’ve been in the network marketing industry for around 10 years now and I know a little sumpthin- sumpthin about building a business online. In fact, being an introvert made online marketing the ONLY way for me to market any of my businesses.
I was extremely uncomfortable with talking to strangers, chasing friends and family or doing home parties so I made it my mission to master the art of online marketing and you can too!
And I’m excited to share some of the business building tips you need to be the master of the younique universe!
Ok, now that that’s out of the way, on with the show! =)
So, for all the current presenters and those who may be looking for a Younique opportunity I will quickly review what this company is all about.
I know you veterans already know this part, and there are hundreds of Younique reviews out there, but humor me. =)
A Super Fast Younique Review
In a nutshell…Younique is a makeup and now skincare company that was founded in 2012 by Derek Maxfield and Meleanie Huscroft. The company uses the direct sales/ network marketing business model to distribute their products by recruiting independent business reps, a.k.a younique presenters.
Moving Up Through the Younique Levels
Younique presenters have to move up the Younique levels to start making bank. What are Younique levels?
Like any other MLM company, everyone starts out at the bottom, at zero and are given specific titles to represent their rise to the top .
One well known MLM giant uses precious metals to show you are moving up the ranks like diamond or platinum, Younique uses colors to determine rake levels.
Why?
I don’t know…
Maybe cuz it’s cute?
IDK, I’m sure there’s a story behind it but that’s too deep for the scope of this quickie Younique review right now.
If there are any Younique rock stars present and know the answer, please, share with us in the comments. =)
Any-hoo, back to the facts…
So the bottom rung is at the “white status” level. As you get more and more sales – and start adding in people under you – you’ll move up through the ranks until you get to the “purple” and “black status” levels. Here’s the link If you want to learn more about younique presenter levels by checking out their income disclosure page here.
Have you see the Younique commercial? If not, check it out.
One quick tip: Send people to a video like this instead of your replicated website if that’s all you have.
Ok, so we’ve rapped up the quickie review now let’s discuss the typical marketing strategies that younique presenters are taught to do by their company. And most direct sells companies teach these strategies as well.
No judgment here, ( well maybe a little 😉) just how it is and unfortunately how it is in most direct sales companies…
It Starts With Your Social Media Presence, Right?
As a Younique presenter online, you’re told that you must build your social media presence.
Not entirely untrue but, by this, they mean that you have to make it clear to everyone on social media that you are a Younique presenter.
You need to place your information in your biography sections, include simple links to your sales portal (which is your replicated website), and begin showing off your makeup all day every day.
This typically takes the form of Facebook lives that show make up tutorials (again, nothing wrong with tutorials there’s just a way to go about doing them) and salesy posts that advertise specials and promos.
Basically, your timeline is one big commercial.
Network, Network, Network
The next thing you’re told to do is network.
Not a bad idea just the wrong approach.
See your company basically tells you that after you’ve gone through your warm market; friends and family, you have to start meeting people online, which is true.
They say to start following people you know and then people they know and begin sending friend requests…
… but here’s where things go very, very wrong…
As soon as someone has accepted your friend request, they tell you to at some point, usually right after, to send a instant message asking for something like…
“Are you open to a business opportunity?”
“Would you consider testing out one of my products?”
And here’s one that makes me feel some kinda way… ( not a good way, btw)
“Can I give you a post to paste on your wall so I can get referrals?”
This happened to me just recently, and unfortunately happens alot!
Seriously?? I don’t even know you!! WTH??
Teaching this type of selling is what gives the direct sales industry such a bad rep!
If you’re a younique presenter or in ANY direct sales business, please don’t do this!!
EVER!!
Ok… So How Do You Become Successful As a Younique Presenter Online?
I thought you’d never ask? wink,wink…
The first and most important thing you must do to having a thriving Younique business is to stop promoting Younique and starting Branding YOU!
What??!
How am I going to sell my products if I don’t promote Younique??!
Ok, here it comes, hold on…
See, I’ve noticed hordes of new Younique Presenters pop up just in the last year. The products in the Younique line are really gaining popularity and that’s awesome! You want to have a highly sought after product. However, this means more competition coming your way.
It’s not too difficult to find a sales rep in your industry these days.
If your customers already know you (your warm market), then you’re golden; they will most likely pick you to purchase products from. On the flip side, if you are promoting your products online, hoping to find a larger pool of prospects other than your friends and family to buy your awesome Younique makeup, you are going to have to find a way to stand out from the crowded Younique market.
How do you make this happen?
You do this by Branding YOU as the authority in your biz and being the only choice for your target market.
DO: Be The Bodacious Beauty Expert for example, who speaks, blogs, and posts about all things beauty.
DON’T: Be the spankin’ new distributor for Younique who needs to sell some products… fast, and thinks spamming their links is the way to success!
This is a relationship business! You need to create a presence that makes people want to know, like and trust you.
Branding is the key to either just making a little bit of money here and there, or to creating a bomb 6 figure business in the long run.
And Here’s another reason…
Marketing companies come and go like the wind (not saying Younique will) but, it’s the facts. If all you have on your social media walls is all things Younique and you end up going to another company (happens all the time), you begin to look a little flaky and unprofessional.
What’s the best way to avoid this…?
Brand You and, your business will never skip a beat even if something happens to the company or you decide to make a change.
Feel me? Cool…
…Let’s move on.
So how and where do you brand YOU as the queen bee in your biz?
To keep it simple, I will give 3 very effective ways to step up and stand out from all those other amazing Younique presenters.
Create Your Own Website
Stop sending your prospects to the Younique company replicated website. Remember, a gazillion other marketers are sending people to that same website and it really makes your job harder.
The first thing it does is make you look like an amateur.
If you haven’t heard this before, you’re gonna hear it come out of my mouth all the time: People do business from people that they know, like and trust. Just sending your prospect to a replicated website says that you don’t own your business and therefore you can’t create a relationship.
The fix– Create your own hosted website that features you as the expert and where you can capture their email information.
Have professional (or at least really good Iphone picks, not selfies) pictures of yourself and create a unique brand design that you love and that represents who you are which will automatically attract your ideal customers. Part of the branding process is finding your target market in your industry.
Create Content That Solves The Problems of Your Audience
Creating content is what will set you apart from your competition and makes you look like an expert that people want to follow. It makes you the ”GO TO” authority. Now, people will start coming to you with their problems and when you solve them they will be more likely to buy from you or join your company.
The types of content you create depends on what you resonate with: Blogging, video, podcast… It’s all up to you.
And lastly, build your list. There is power and sales in the list. When you’ve built up a responsive email list, not a list of friends and family, you will be able to market whatever you want, when ever you want.
When you’re online, it’s all about building a relationship first, and go for the sale later.
Niche Down
It may seem like every woman on the planet will want to get their hands on the Younique products, but this is not the case. You don’t want to market to everyone. You need to get really specific and niche down to find your ideal audience.
For example;
Directing your marketing to [ young mothers] who feel run down after having their first baby and want to look and feel better, is an example of niching down. You would tag yourself as the only solution for that problem and all of your content would be directed to helping that niche.
Make sense?
Use Attraction Marketing Strategies
It’s simply the art of having people chase you instead of you chasing them.
Where does attraction marketing take place? It happens through every thing you do online:
(You either Attract or Repel, btw!)
Your website attracts. Your blog posts attracts .Your social media content attracts
Without you ever having to ask for a sale, when you effectively use attraction marketing strategies to market your Younique business, you will have people coming to ask you how they can get a hold of or be apart of your products and your team.
It all starts with BRANDING YOU and not the Younique business opportunity or products itself.
Okay… I know what you’re thinking…
…This makes a lot of sense April but, could I really do this to build MY Younique business??
Yup! You really can!
And it is worth the time spent learning how to build a long lasting business the right way, so that you can stop the struggle and start spending that quality time with your friends and family on your terms.
Maybe even quit that day job??
I mean, isn’t that why you started your business in the first place?
To have Time and Money?
Okay that’s it! I’ve given you the secret sauce to success in your Younique business…
So here’s what you want to do next, cuz there’s a lot more that goes into this…
CLICK HERE to Discover My 3 Step Process To Effortlessly Getting More People Wanting to Work With You… Without Annoying Friends and Family and Feeling Like a Pushy Salesman! I break it all down for you in this FREE master class so take advantage of it.
Til Next Time…
April =)
P.S If you're feeling stuck in your business even after you did everything your upline told you to do... Take a minute to Check out my 3 Step Marketing Blueprint to learn how to start marketing your business without feeling like a pushy salesman. CLICK HERE TO WATCH
April Ray
CEO/ Founder
If you enjoyed this article, leave me a comment and share with your besties! =)
Email: april@theintrovertmogul
Ph: (619) 537-9864
"As an introvert entrepreneur I don't particularly enjoy chasing strangers online, networking events, talking about myself on social media or anything else you can think of that involves selling! But, because I learned how to market online the right way, I don't have to do those things."
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Love Younique and thank you for sharing this info !!~ great blog post ♥☺
Great article April! Branding yourself and not the company is the best way to stand out. You gave some great examples on how to do that. Thanks for sharing.
Great post on how distributors can stand out from the crowd. Very good tips everyone should implement. Thanks for sharing this April!
Thanks for sharing such good quality content. Branding yourself is so important if you want longevity online. People buy from people online.
Thanks for commenting Sandra!
Thank you Sherri!
Thanks for commenting George!
Thank you Keith!
Totally agree April…. what a great post… thanks for always sharing such great value…
Branding yourself is so key. Most people start trying to brand their business. Have to brand you. Great post April.
Thank you Ron!
Thanks for commenting Mark!
Some great advice for network marketers.
Great post April! You got to market to your strengths and brand you as someone people would want to follow and learn more from
Dr. Lisa
I’ve seen the same thing with lots of Younique reps, and other companies too. These principles can easily be applied to other companies. Great post again!
Thank you!
Very true! Thanks for commenting!
Great post April. Branding YOU INC is key to success…. Thanks for sharing!
Thank you! Appreciate the comment.
Great post lovely lady. Having your own website is so important. Keep up the great work and live unstoppable!
Good confirmation!